In the News

While co-authoring Chicken Soup for the Pet Lover’s Soul and Chicken Soup for the Cat & Dog Lover’s Soul, I read thousands of stories describing the special bond people share with their animal companions. Those of us who have a loving relationship with a pet know how important it is to protect their health. Just like people, our dogs and cats are susceptible to illnesses and everyday stress.

Now with ThePetCheckup, there is something we can do right in our own homes to help our animals live longer and healthier lives. It is comforting to know that with this simple test we can save our pets pain and discomfort by discovering any abnormalities before we even become aware of any outward signs of illness. I recommend ThePetCheckup highly to anyone who lives with an animal companion. The precious bond you share will become even stronger as you provide this extra care.

— Carol Kline,
Co-author, Chicken Soup for the Pet Lover’s Soul, Chicken Soup for the Cat & Dog Lover’s Soul, Chicken Soup for the Mother’s Soul 2

For Immediate Release

Lily&Me, Inc. Announces International Distribution for
Dog and Cat Home Health Screening Kit

ThePetCheckup™ At-Home, Early Detection Wellness Kit Now Available
in Canada, United Kingdom, Australia and New Zealand

Fairfield, IA, June 14, 2007. Lily&Me, Inc. introduces ThePetCheckup™ is available internationally through distributors in Australia, New Zealand, the United Kingdom, and Canada.

These companies have added ThePetCheckup™ to their product lines: Pet Fx of Australia and New Zealand, Limestar of the United Kingdom, and Aux Mille et Une Pattes of Quebec.

Lily&Me, Inc. Announces International Distribution for
Dog and Cat Home Health Screening Kit

ThePetCheckup™ At-Home, Early Detection Wellness Kit
Now Available in Canada, United Kingdom, Australia and New Zealand

Fairfield, IA, June 14, 2007. Lily&Me, Inc. announces that ThePetCheckup ™ is available internationally through distributors in Australia , New Zealand, the United Kingdom, and Canada.

These companies have added ThePetCheckup ™ to their product lines: Pet Fx of Australia and New Zealand, Limestar of the United Kingdom, and Aux Mille et Une Pattes of Quebec.

“It’s been hard for people to have nothing more they could do but treat symptoms that can be pretty serious by the time they become noticeable,” said Roger Dutton of Limestar. “ThePetCheckup ™ gives pet owners the lifesaving advantage of early detection and prevention.”

“We tested ThePetCheckup ™ on four dogs initially,” said Pierre Lacroix of Aux Mille et Une Pattes “One dog had an imbalance that was diagnosed as early stage diabetes. Our veterinarian is treating him with just a special diet since it was caught so early. That sold me on the product.”

ThePetCheckup ™ detects potential problems so that a dog or cat can receive veterinary care at an early stage of illness, when treatment is most successful and least expensive. The kit contains urine tests that show imbalances which can lead to over twelve of the most common illnesses, including diabetes, kidney disease, urinary, bladder and kidney infections, autoimmune diseases, Cushing’s disease, prostate disease and liver diseases.

Used in addition to regular veterinary care, ThePetCheckup ™ enables pet owners to monitor their dogs’ and cats’ health at home between scheduled veterinary visits. The test materials , specially packaged by ThePetCheckup ™ for home use, are standards in the industry and used routinely in veterinary clinics.

“We receive requests from all over the world for our product,” says Bev Allen, president of Lily&Me, Inc. “ Establishing international distributors makes it easier for pet owners to purchase ThePetCheckup ™ and provide this new level of care for their dogs and cats.”

“Our customers understand the importance of uncovering potential health problems sooner so their animals can avoid suffering later,” said Tanya Metherell, owner of Pet Fx. “ We are very happy to offer this easy-to-use, practical and cost effective product.”

It is recommended that pet owners use ThePetCheckup ™ monthly. There are eight complete tests in each kit and it takes about five minutes to perform a test.

For more information about ThePetCheckup™, see www.thepetcheckup.com

For Immediate Release

First Pet Life Announces First Strategic
Partnership for E-Commerce Products

DALLAS—(BUSINESS WIRE)—April 27, 2006—First Pet Life, Inc. (Pink Sheets:FPLF) today announced that it has entered into a strategic agreement with Lily&Me, Inc. to offer ThePetCheckup? via the First Pet Life Discount Store. Under the terms of this relationship, members of First Pet Life can order ThePetCheckup™ at a 20% discount.

First Pet Life Announces First Strategic
Partnership for E-Commerce Products

DALLAS—(BUSINESS WIRE)—April 27, 2006—First Pet Life, Inc. (Pink Sheets:FPLF) today announced that it has entered into a strategic agreement with Lily&Me, Inc. to offer ThePetCheckup? via the First Pet Life Discount Store. Under the terms of this relationship, members of First Pet Life can order ThePetCheckup™ at a 20% discount.

Used in addition to routine veterinary care, ThePetCheckup (www.thepetcheckup.com) is an easy to use, home health screen that can detect some of the most common illnesses that affect the lives of dogs and cats. This innovative urinalysis kit helps pet owners get medical attention at an early stage—when treatment is often most effective, simpler and least expensive.

“Pet owners are often shocked when they suddenly discover their animal is in the midst of a serious health crisis,” says Bev Allen, President of Lily&Me, Inc. “We wanted to give people an easy, affordable tool they could use at home to find a potential problem before it becomes a serious situation. We feel First Pet Life is ahead of the curve in their respected branch of the pet industry and are we are proud to be associated with them.”

Andre D. Williams, First Pet Life’s President and CEO, added, “ThePetCheckup has a well-established reputation as one of the most effective products for the health, safety and the well-being of pets. This relationship represents a remarkable opportunity for First Pet Life to help pet owners, who want to ensure the proper care for their pets. We are honored to be associated with Lily&Me, Inc. and to offer ThePetCheckup? to members of First Pet Life. Our E-commerce Store will go live on Friday, April 28th and this product will be the first to be offered with many more products and services to follow.”

First Pet Life is positioning itself to offer many services including pet health insurance, pet supplies, boarding and grooming. The comprehensive products and services offered are broad yet inexpensive through the membership based discount services. Additional information is available at www.firstpetlife.com.

In the News

“We will definitely be recommending ThePetCheckup to our adopters and would like to be able to include brochures for the kit in each of our adoption packages. Please keep us updated on any other products you are introducing to the market.”

— Alice Giordano
St. Meows cat shelter, Cambridge, MA, Portsmouth, NH

In the News

“ThePetCheckup is an invaluable tool for pet owners to be able to monitor their pets’ health in-between regular veterinary visits. I would recommend this to anyone as part of good preventative care practices for their companion animals, in conjunction with regular checkups from their treating veterinarians. This is a great way for pet owners to work with their veterinarians in addressing potentially serious health issues using early warning signs, rather than waiting for symptoms to develop into more serious problems requiring emergency tre.”

— Karen Leslie
Executive Director The Pet Fund

Illness Detector Communicates When Pets Can’t

By Sarah Reicks
QUAD-CITY BUSINESS JOURNAL – September,  2005

Bev Allen’s cat, Oliver, appeared healthy when she took him to the veterinarian for a check-up, but during the visit he was diagnosed with kidney problems.

To address what she discovered as a gap in preventative animal medicine, Allen formed the company Lily&Me Inc. to market her invention, ThePetCheckup, a health screen that enables pet guardians to monitor their pets’ health between regular veterinary visits.

By Sarah Reicks
QUAD-CITY BUSINESS JOURNAL – September, 2005

Bev Allen’s cat, Oliver, appeared healthy when she took him to the veterinarian for a check-up, but during the visit he was diagnosed with kidney problems.

To address what she discovered as a gap in preventative animal medicine, Allen formed the company Lily&Me Inc. to market her invention, ThePetCheckup, a health screen that enables pet guardians to monitor their pets’ health between regular veterinary visits.

“Pet guardians are often shocked when they suddenly discover that their animal is in the midst of a serious health challenge,” says Allen, who is president of the Fairfield, Iowa-based company.

“We wanted to give people an easy, affordable tool they could use at home to find a potential problem before it becomes a serious ailment.”

ThePetCheckup helps people test for ailments such as kidney and liver disease, diabetes, bacterial infections, and hepatitis.

To perform the test, you combine a few drops of the pet’s urine with a test strip, which is made from the same materials as those found in veterinary offices, Allen says. You then compare the results with a chart, alerting their veterinarian if there are abnormal results.

Allen says ThePetCheckup can detect imbalances so that the animal can receive veterinary care at an early stage of illness, when treatment often is easier and more effective.

A new concept

Dr. Robert Wiegert, DVM, a Fairfield-based veterinarian, decided to serve as technical advisor during Allen’s creation of ThePetCheckup after he saw first-hand several animals who had benefitted from the product.

“When conditions are detected early enough, many of them are correctable … Unfortunately, by the time we see the animal, the condition is usually advanced and more difficult to treat,” Wiegert wrote as part of ThePetCheckup’s promotional materials.

“ThePetCheckup gives your veterinarian a baseline of information — a starting point — to locate and treat many potential problems that can affect the health of your dogs and cats,” he added.

Because ThePetCheckup is an original invention, customers must be educated about the product first, Allen cautions.

“This product is not something people are looking for in the market because it’s a new concept,” she says. “There’s an education component. Our challenge is how to get people to hear about the product and know that it’s out there now.”

Those who have discovered the product have responded with a lot of feedback, according to Allen.

“We get a lot of ‘thank you’s’ for getting the product out there,” she says.

TO LEARN MORE

For more information about ThePetCheckup, call toll-free (800) 833-8528 or visit www.thepetcheckup.com.

It is sold locally (in the Quad Cities) at the following retail locations:

* Happy Dog Bakery, 1608 7th St., Moline, (309) 764-0990

* Pet Pals, 2134 W. River Dr., Davenport, (563) 324-4446

* K-9 Child, 3030 Hickory Grove Road, Davenport, (563) 386-1244

Sarah Reicks can be contacted at (563) 383-2282 or sreicks@qctimes.com

For Immediate Release

Lily&Me, Inc. Announces an Easy, At-Home Health Screening
Kit for Dogs and Cats

ThePetCheckUp Now Gives Dogs and Cats
the Health Care Advantage of Early Detection

Fairfield, IA, July 28, 2005. Lily&Me, Inc. introduces ThePetCheckup™, a health screen that now enables people to monitor their pets’ health in their own homes between regular veterinary visits. ThePetCheckup™ detects imbalances so that the animal can get veterinary care at an early stage of illness, when treatment is often simpler and most successful.

Lily&Me, Inc. Announces an Easy, At-Home Health Screening
Kit for Dogs and Cats

ThePetCheckUp Now Gives Dogs and Cats
the Health Care Advantage of Early Detection

Fairfield , IA , July 28, 2005. Lily&Me, Inc. introduces ThePetCheckup™, a health screen that now enables people to monitor their pets’ health in their own homes between regular veterinary visits. ThePetCheckup™ detects imbalances so that the animal can get veterinary care at an early stage of illness, when treatment is often simpler and most successful.

Providing a new level of care for dogs and cats, ThePetCheckup is the first product of its kind on the market. The kit contains a urine test that shows imbalances that can lead to over 10 of the most common pet ailments—including diabetes, kidney disease, urinary, bladder, and kidney infections, autoimmune diseases, and liver diseases. The test materials are standards in the industry and the same materials that are routinely used in veterinary clinics.

Diseases in dogs and cats often go unnoticed by even the most attentive pet guardians. For example, up to two-thirds of kidney functioning can be lost before an animal shows any outward signs of illness.

“People are often shocked when they suddenly discover their animal is in the midst of a serious health challenge,” says Bev Allen, President of Lily&Me, Inc. “We wanted to give people an easy, affordable tool they could use at home to find a potential problem before it becomes a serious ailment.”

Katy Jess, of Jupiter, Florida , gives high marks to ThePetCheckup. “We were about to take a trip and leave our cats with a sitter. I gave our cats, Bowie and Wolfie, ThePetCheckup test before we left, just to be on the safe side. Wolfie’s test showed a strong imbalance in his urine, even though we had seen no changes in his appearance, appetite, or behavior. We took him to our veterinarian who discovered a bladder infection that would have become very painful if we hadn’t caught it before our trip.”

Dr. Robert Wiegert, DVM with twenty-five years of veterinary experience, says, “Early detection is the most powerful tool a veterinarian has. Typically, by the time we see an animal, its illness is advanced and more difficult to treat. But when conditions are detected early, many of them are correctable, often by just a change in the animal’s diet.”

ThePetCheckup’s urine test takes about five minutes to administer. The product’s manual gives simple, step-by-step instructions for collecting the urine sample and reading the test results.

ThePetCheckup is used monthly, between routine veterinarian visits. It makes the pet owner a valuable teammate of the veterinarian by giving the animal and the vet the most powerful edge in the animal’s health care—time, or early detection.

For more information about ThePetCheckup, see www.thepetcheckup.com